COLOURS
PERMANENCE
RANGE
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Close U69 AMETHYST CHROME
Hair
U69
AMETHYST CHROME
PERMANENT COLOUR
Try it on
U69 AMETHYST CHROME U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69 AMETHYST CHROME
U69
AMETHYST CHROME
PERMANENT COLOUR
  • Creates a glossy, metallic finish 
  • Added coconut oil leaves hair healthy-looking and soft
  • Long-lasting colour and shine
ALL SHADES
Shade Shade Shade Shade Shade
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PURPLE IS POWERFUL

If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your permanent crown! LIVE Urban Metallics Amethyst Chrome U69 makes it possible by helping dark blonde or brown hair achieve the amethyst hair colour they desire. Plus, it's completely vegan and includes a coconut oil-based, bleach-resistant shine enhancer to leave you with hair that looks as great as your principles.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid; Colour cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Propylene Glycol, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Sulfuric Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Etidronic Acid, Quartz;

Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium

Hair

PURPLE IS POWERFUL

If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your permanent crown! LIVE Urban Metallics Amethyst Chrome U69 makes it possible by helping dark blonde or brown hair achieve the amethyst hair colour they desire. Plus, it's completely vegan and includes a coconut oil-based, bleach-resistant shine enhancer to leave you with hair that looks as great as your principles.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid; Colour cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Propylene Glycol, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Sulfuric Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Etidronic Acid, Quartz;

Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium

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