COLOURS
PERMANENCE
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Close 00A ABSOLUTE PLATINUM
Hair
00A
ABSOLUTE PLATINUM
PERMANENT COLOUR
Try it on
00A ABSOLUTE PLATINUM 00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A ABSOLUTE PLATINUM
00A
ABSOLUTE PLATINUM
PERMANENT COLOUR
  • Lifts hair up to 8 levels
  • For medium  blonde to light brown hair
  • Leaves hair smooth and soft to touch
ALL SHADES
Shade Shade
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BE THE BLONDEST OF THEM ALL!

Platinum blonde hair is tricky to achieve, but it is possible! Whether you have light brown or blonde hair, LIVE Intense Lightener Absolute Platinum 00A helps you lighten your hair up to 9 levels while keeping it healthy with a built-in shine-boosting oil. A vegan formula that includes a post-treatment to combat unwanted yellowish hints and leave your hair soft and shiny.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Please be aware that depending on your natural hair colour your hair will lighten in stages
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring your roots, a good idea is to apply conditioner on the mid length and ends.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • Once coloured, we recommended using LIVE Silver Shampoo as needed to remove any brassy or yellow tones.
     

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour/lighten, even if you’ve used the product before
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Already lightened your hair? Then just follow the root regrowth instructions
  • Remember that the lightening effect will depend on your natural hair colour
  • If your hair is already coloured/lightened, this will have an impact on the results you’ll achieve
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Aqua, Octyldodecanol, Ammonium Hydroxide, Xanthan Gum, Sodium Gluceptate, Bis-Cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Parfum, Etidronic Acid, Linalool, Citronellol, Benzyl Alcohol, CI 77007, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Disodium EDTA, Paraffinum Liquidum, Silica, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Sodium Salicylate, Acid Violet 43, HC Blue No. 12  

Hair

BE THE BLONDEST OF THEM ALL!

Platinum blonde hair is tricky to achieve, but it is possible! Whether you have light brown or blonde hair, LIVE Intense Lightener Absolute Platinum 00A helps you lighten your hair up to 9 levels while keeping it healthy with a built-in shine-boosting oil. A vegan formula that includes a post-treatment to combat unwanted yellowish hints and leave your hair soft and shiny.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Please be aware that depending on your natural hair colour your hair will lighten in stages
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • If you are only colouring your roots, a good idea is to apply conditioner on the mid length and ends.
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • Once coloured, we recommended using LIVE Silver Shampoo as needed to remove any brassy or yellow tones.
     

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour/lighten, even if you’ve used the product before
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Already lightened your hair? Then just follow the root regrowth instructions
  • Remember that the lightening effect will depend on your natural hair colour
  • If your hair is already coloured/lightened, this will have an impact on the results you’ll achieve
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 1 MB)

Aqua, Octyldodecanol, Ammonium Hydroxide, Xanthan Gum, Sodium Gluceptate, Bis-Cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Parfum, Etidronic Acid, Linalool, Citronellol, Benzyl Alcohol, CI 77007, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Disodium EDTA, Paraffinum Liquidum, Silica, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Sodium Salicylate, Acid Violet 43, HC Blue No. 12  

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