00A Absolute Platinum

Swatch sample of 00A Absolute Platinum
Expected results
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 00A Absolute Platinum
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 00A Absolute Platinum
Medium BrownSwatch of hair colourSwatch of expected outcome of using 00A Absolute Platinum

Permanent Lightener

This permanently lifts your hair by at least 7 levels , depending on your base tone.

00A Absolute Platinum

New! Virtual try on

Shop now
  • Up to 8 levels of lift
  • With brightening oil booster
  • Glossy shine
  • Touchably soft hair

Blonde moments never looked so good! And with a brightening Oil Booster for up to 8 levels of lift and an After Treatment pamper - locks are left gleaming.

Take a peek at our F.A.Q video on getting the blonde look

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour/lighten, even if you’ve used the product before
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • Already lightened your hair? Then just follow the root regrowth instructions
  • Remember that the lightening effect will depend on your natural hair colour
  • If your hair is already coloured/lightened, this will have an impact on the results you’ll achieve

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 bottle of developer lotion
  • 1 tube of lightening cream
  • 1 sachet Blonde-Booster
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Lightening Cream: Aqua · Sodium Laureth Sulfate · Cetearyl Alcohol · Isopropyl Myristate · Ammonium Hydroxide · Coconut Alcohol · Bis-Cetearyl Amodimeth icone · Ammonium Sulfate · Parfum · Ceteareth-20 · Sodium Silicate · Etidronic Acid · Linalool · Citronellol

Developer: Aqua · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Cera Alba · Etidronic Acid · Potassium Hydroxide · Disodium Pyrophosphate · 2,6-Dicarboxypyridine Blonde-Booster: Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua · Silica · Disodium EDTA · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Dimethicone · Prunus Armeniaca Kernel Oil · Panthenol · Niacinamide · Hydrolyzed Keratin · Paraffinum Liquidum · Guar Hydroxypropyltrimonium Chloride · Ceteareth-20 · Phenoxyethanol ·Cetrimonium Chloride · Isopropyl Alcohol · Parfum · Potassium Phosphate · Dimethiconol · Methylparaben · Benzophenone-4 · Carbomer · Potassium Hydroxide · Citronellol · Butylphenyl Methylpropional · Sodium Chloride · Limonene · Cyclomethicone · Benzyl Alcohol · Methylisothiazolinone · Acid Violet 43 · HC Blue No. 12

  • Wales
  • 5
  • 1
Absolutely awful left my hair bright yellow don’t want to go out never buy any these products again.
Response from Schwarzkopf LIVE: Hello Sarah, we're sorry to hear that! The Lightening shades are designed to simply lighten the natural pigment in the hair- they cannot tone the hair to an ash-blonde shade, so if your hair has a lot of warmer pigments present, these are harder to lighten, leaving a warmer blonde result. However these brassy tones can be neutralised by using a toner in an ash-blonde shade :) Hope this helps! x
Was this review helpful?
  • Bradford
  • 2
  • 1
This hair dye has left my hair bright yellow! I’m devastated! Don’t even want to leave the house it looks that horrible!
Won’t be buying another live blonde colour again!
Response from Schwarzkopf LIVE: Hi Beth, we're very sorry to hear that you didn't achieve the results you were expecting. Please contact our Schwarzkopf Advisory team on 0800 328 9214 to discuss this further. Thank you.
Was this review helpful?
  • England
  • 0
  • 1
Always works great! I never buy pure bleach, I always use this, followed by the after treatment and another toner (usually wella t18). I do have one question though, is this bleach?
Response from Schwarzkopf LIVE: Thanks for the review Jayne!
Was this review helpful?
  • United Kingdom
  • 5
  • 1
Love this color, easy to apply, absolutely brilliant, also love max blonde
Response from Schwarzkopf LIVE: Thanks very much for the review, Clare!
Was this review helpful?
  • uk
  • 3
  • 1
Ive died my hair blonde since i was 16 with absolute platinum and its always been an amazing blonde but after a few days it always seems to be a slight yellow colour but like i said after a few days it is a lovely blonde may be for a slight price increase inclued a toner
Response from Schwarzkopf LIVE: Thanks for the review Kirsty - we'll definitely pass your feedback on.
Was this review helpful?
  • United Kingdom
  • 2
  • 1
Excellent colour I had to leave on for an hour for it to lighten perfectly
Response from Schwarzkopf LIVE: Thanks so much for the review Rachel!
Was this review helpful?
  • UK
  • 4
This was very easy to apply
Was this review helpful?
  • UK
  • 3
  • 1
Beautiful Hair Dye - Soft Shiny Hair.
Response from Schwarzkopf LIVE: Thanks for the review Stacy :-)
Was this review helpful?

Get The Peach Pastel Look