This gives a permanent shade that will last up to 28 washes, depending on your hair history.
LIVE Men 00B Ice Blonde
New! Virtual try onShop now
- Permanent Lightener
- Cool Blonde
With high voltage hair firmly on trend, there's no better time to get creative. Cool blonde with striking shine. Achieve up to 4 levels of lift and neutralise yellow undertones, while leaving hair noticably smooth.
Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
Remember if your hair’s previously coloured, this may affect the results
Already coloured your hair? Then just follow the root regrowth instructions
If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
Old towels & skin barrier cream at the ready - you only want to colour your hair
Have some cotton pads and skin toner handy just in case you do get product on your skin
1 Insruction Leaflet
Aqua, Sodium Laureth Sulfate, Cetearyl Alcohol, Isopropyl Myristate, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Bis-Cetearyl Amodimethicone, Ammonium Sulfate, Parfum, Ceteareth-20, Sodium Silicate, Etidronic Acid, Linalool, Citronellol, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Cera Alba, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Hydrolyzed Keratin, Salicylic Acid, Acid Violet 43, HC Blue No. 12, Potassium Sorbate, Sodium Benzoate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Silica, Disodium EDTA, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate