035 Real Red

Swatch sample of 035 Real Red
Expected results
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 035 Real Red
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 035 Real Red
Light BrownSwatch of hair colourSwatch of expected outcome of using 035 Real Red

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

035 Real Red

New! Virtual try on

  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 50% grey hair

Radiant, vibrant and intense - this is a real red! Our built-in Vibrancy Serum activates colour pigments at the core of each strand to turn up that colour. Guaranteed to make heads turn.

Take a look at our video for all the tips on getting that vibrant look

Top tips:

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair

Download our guide for step-by-step application instructions and pre-colouring advice

  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Octyldodecanol · 4-Amino-2-Hydroxytoluene · Sodium Laureth Sulfate · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Oleic Acid · Sodium Sulfite · Potassium Stearate · Glycerin · 4-Amino-m-Cresol · Tetrasodium EDTA · Carbomer · Toluene-2,5-Diamine Sulfate · Potassium Hydroxide · Ascorbic Acid · Linoleamido propyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

  • Torfaen
  • 10
  • 1
No matter what shade of red I go, I always start my colour routine with the live xxl real red as a base. It's long lasting & so easy to apply. I then adjust any 'top up/vibrant' shades according to my desired end result. I find the Live ultra brights really versatile as the colours can be mixed to get unique shades that will compliment my base colour. They make my hair really soft & shiny too. I love using your hair colour range & highly recommend it.
Response from Schwarzkopf LIVE: Brilliant to hear that Leanne - thanks a bunch!
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  • Manchester
  • 5
  • 1
I have tried this red dye a while back now and never remembered to review it but I am doing so now because I am going to return to this shade in a few days time. I love how intense the colour is, looks amazing. So glad to have this dye. Amazing colour from Schwarzkopf.
Response from Schwarzkopf LIVE: Fantastic to hear! Thank you for your review x
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  • United Kingdom
  • 1
  • 1
Some of it came off thinking that's my own fault thought too long bath
It's lovely I love it
Response from Schwarzkopf LIVE: Thanks for the review Deborah!
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  • France
  • 2
  • 1
While living in the UK, I have been alterning in between this shade and the semi-permanent "Pillarbox Red" shade (to maintain the vibrance and the intensity and therefore preventing a fade into orange as the colour fades off) for over four years and have been very happy with it.
It's a shame now I live in France, and I can't find it in any stores...But I would still recommend this product :)
Response from Schwarzkopf LIVE: Fantastic to hear that Candice!
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  • bucks
  • 9
  • 1
gr8 to find a colour which stays in and does not wash out running out the shower.
Love the colour choices and well worth the money. This is the longest lasting red dye I have ever used since 1978
Response from Schwarzkopf LIVE: Thanks for taking the time to review Rachel!
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  • UK
  • 5
  • 1
I loved this colour and I wasnt disappointed afterwards infact I was more impressed.my hair is quite dark so I didnt think it would show much but it did! It was very bright and I was so happy with the reults
Response from Schwarzkopf LIVE: Happy to hear it and thanks for the review!
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  • UK
  • 3
  • 1
At last somebody is producing a fantastic range of red hair dyes. It's such a neglected area but Schwarzkopf just seem to blow everybody else out of the water. Real red is a beautiful deep red shade and is so pretty. Having dyed my hair red for a very long time
Response from Schwarzkopf LIVE: Great to hear it Bev, thanks so much for leaving your review :-)
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  • Mansfield Notts
  • 0
  • 1
Was advised to take my hair blonde before red to take full effect. Did this 4 weeks ago. The put real red on it. And gone orange. Then spoke to shop they said to put it on again in next few days still not the red on box. That 3 boxes in 5 weeks. Not very happy
Response from Schwarzkopf LIVE: Hi Kay, we do not recommend lightening before applying a permanent shade - Real Red is designed for best results on natural blonde/brown hair so bleaching beforehand will cause an unexpected result. We'd like to discuss this further with you to help you get the results you're after so when convenient, please call our Advisory team on 0800 328 9214.
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  • London
  • 3
  • 1
Been dying my hair red with XL live for so many years. Not sure how I've maintained long hair in good condition And a bright colour! Thanks so much for keeping my hair bright and healthy.
Response from Schwarzkopf LIVE: Great to hear you're a fan Kate, we really appreciate the lovely review!
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  • Norwich England
  • 5
  • 1
Ive used this colour for years it's been the only one not to affect my psoriasis and I just love the colour so easy for someone with problems like myself to do by themselves and lasts for 5-6weeks
Response from Schwarzkopf LIVE: Great colour look Lynn! So glad to hear you've found the colour for you and thanks for taking time to review!
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  • London
  • 4
  • 1
Been using real red hair dye since 2011. I LOVE it great for money
Response from Schwarzkopf LIVE: Great to hear the lovely feedback, Mary (especially from a long-term red-head!)
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