Download our guide for step-by-step application instructions and pre-colouring advice


LIVE Intense Colour Mystic Violet 087 is a permanent vegan formula hair dye designed for medium brown to black hair. Create your own unique look with a vibrant hue of colour and up to 70% grey coverage. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum colour depth, fade resistance and impressive shine.
Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Laureth Sulfate · Ethanolamine · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · 1-Naphthol · Parfum · Toluene-2,5-Diamine Sulfate · Oleic Acid · Sodium Sulfite · Potassium Stearate · Glycerin · 2-Amino-4-Hydroxyethylaminoanisole Sulfate · Tetrasodium EDTA · m-Aminophenol · Carbomer · 6-Methoxy-2-Methylamino- 3-Aminopyridine HCl · Potassium Hydroxide · Ascorbic Acid · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid
Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate
LIVE Intense Colour Mystic Violet 087 is a permanent vegan formula hair dye designed for medium brown to black hair. Create your own unique look with a vibrant hue of colour and up to 70% grey coverage. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum colour depth, fade resistance and impressive shine.
Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Laureth Sulfate · Ethanolamine · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · 1-Naphthol · Parfum · Toluene-2,5-Diamine Sulfate · Oleic Acid · Sodium Sulfite · Potassium Stearate · Glycerin · 2-Amino-4-Hydroxyethylaminoanisole Sulfate · Tetrasodium EDTA · m-Aminophenol · Carbomer · 6-Methoxy-2-Methylamino- 3-Aminopyridine HCl · Potassium Hydroxide · Ascorbic Acid · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid
Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate