COLOURS
PERMANENCE
RANGE
LIVE | Our products | Intense Colour
Close 088 URBAN BROWN
Hair
088
URBAN BROWN
PERMANENT COLOUR
Try it on
088 URBAN BROWN 088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088 URBAN BROWN
088
URBAN BROWN
PERMANENT COLOUR
  • Long-lasting colour and fade resistant
  • Vibrancy serum for maximum colour and shine
  • Suitable for up to 70% grey hair
ALL SHADES
Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade
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FULL PROOF BROWN

LIVE Intense Colour Urban Brown 088 is a permanent vegan formula hair dye designed for light brown to dark brown hair. Create your own unique look with a vibrant hue of colour and up to 70% grey coverage. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum colour depth, fade resistance and impressive shine.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · Sodium Laureth Sulfate · Toluene-2,5-Diamine Sulfate · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Oleic Acid · Ethanolamine · Potassium Stearate · Glycerin · Sodium Sulfite · 2-Methylresorcinol · Tetrasodium EDTA · Carbomer · 4-Chlororesorcinol · Resorcinol · 2-Amino-3- Hydroxypyridine · Potassium Hydroxide · Linoleamidopropyl PG-Dimonium Chloride Phosphate · 2-Amino-6-Chloro-4-Nitrophenol · Propylene Glycol · Sodium Sulfate · Benzoic Acid 

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthe nol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

Hair

FULL PROOF BROWN

LIVE Intense Colour Urban Brown 088 is a permanent vegan formula hair dye designed for light brown to dark brown hair. Create your own unique look with a vibrant hue of colour and up to 70% grey coverage. The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum colour depth, fade resistance and impressive shine.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

APPLICATION & DEVELOPMENT

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

RINSING

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

TOP TIPS

  • Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before
  • Check the colour application range to make sure this product is suitable for your natural hair colour
  • Remember, if your hair’s previously coloured, this may affect results
  • Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears
  • Have some cotton pads and skin toner handy just in case you get some product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to clean, dry hair
Icon download file

Download our guide for step-by-step application instructions and pre-colouring advice

(PDF, 0,5 MB)

Colour Cream: Aqua · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · Sodium Laureth Sulfate · Toluene-2,5-Diamine Sulfate · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Oleic Acid · Ethanolamine · Potassium Stearate · Glycerin · Sodium Sulfite · 2-Methylresorcinol · Tetrasodium EDTA · Carbomer · 4-Chlororesorcinol · Resorcinol · 2-Amino-3- Hydroxypyridine · Potassium Hydroxide · Linoleamidopropyl PG-Dimonium Chloride Phosphate · 2-Amino-6-Chloro-4-Nitrophenol · Propylene Glycol · Sodium Sulfate · Benzoic Acid 

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Prunus Arme niaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthe nol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propylene Glycol · Polyquaternium-37 · Glyc erin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate

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