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Close B15 PLATINUM BLONDE
Hair
B15
PLATINUM BLONDE
PERMANENT COLOUR
B15 PLATINUM BLONDE B15 PLATINUM BLONDE
B15
PLATINUM BLONDE
PERMANENT COLOUR
  • Up to 80% less hair breakage
  • Long-lasting blonde with anti-brassiness effect
  • Lightens your hair up to 3 levels
ALL SHADES
Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade Shade

LOOKING TO ELEVATE YOUR STYLE?

Unveil a new level of sophistication with LIVE Intense Colour Platinum Blonde B15. This permanent vegan formula caters to extra light blonde to medium blonde hair, providing up to 80% less breakage, lightening up to 3 levels, and leaving you with long lasting color and luminous shine. Elevate your look effortlessly with Platinum Blonde.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Apply to dry, unwashed hair

APPLICATION & DEVELOPMENT

  • Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle
  • Replace the application nozzle and shake until all components are thoroughly mixed
  • Follow application process for either first-time or root regrowth application
  • Leave formula to develop for 20-30 minutes

RINSING

  • Rinse hair under warm water until water runs clear 
  • Apply LIVE Care Conditioner and leave in for 2 minutes 
  • Rinse thoroughly, hair is left feeling soft and shiny

TOP TIPS

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Remember, if your hair’s previously coloured, this may affect results
  • Follow application process for either first-time or root regrowth application.
  • Have some cotton pads and skin toner handy just in case you do get product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to to dry, unwashed hair

Hair Color/Toner, oxidative dyes: Aqua (Water, Eau), Cetearyl Alcohol, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Sodium Laureth-6 Carboxylate, Sodium Myreth Sulfate, Succinic Acid, Bis-Diisopropanolamino-PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Coco-Glucoside, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Glyceryl Oleate, Ammonium Sulfate, Arginine, Lysine HCl, Ceteareth-12, Ceteareth-20, Parfum (Fragrance), Sodium Sulfite, Potassium Hydroxide, Sodium Silicate, Etidronic Acid, Ascorbic Acid, Sodium Chloride, Butyloctanol, Citric Acid, Polysorbate 20, Linalool, Toluene-2,5-Diamine Sulfate, Phenoxyethanol, Benzyl Salicylate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Methylresorcinol, Lactic Acid, Citronellol, Geraniol, Limonene, Ethyl 2,2-Dimethylhydrocinnamal, Sodium Benzoate, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCl, Resorcinol, Benzyl Alcohol, 2,4-Diaminophenoxyethanol HCl, 4-Amino-m-Cresol, Methylparaben, Ethylparaben, 4-Amino-2-Hydroxytoluene, m-Aminophenol

Conditioner, rinse off: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate || Developer: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Steartrimonium Chloride, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Etidronic Acid, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Isopropyl Alcohol, Sodium Benzoate

Hair

LOOKING TO ELEVATE YOUR STYLE?

Unveil a new level of sophistication with LIVE Intense Colour Platinum Blonde B15. This permanent vegan formula caters to extra light blonde to medium blonde hair, providing up to 80% less breakage, lightening up to 3 levels, and leaving you with long lasting color and luminous shine. Elevate your look effortlessly with Platinum Blonde.

Hair

BEFORE APPLYING

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Apply to dry, unwashed hair

APPLICATION & DEVELOPMENT

  • Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle
  • Replace the application nozzle and shake until all components are thoroughly mixed
  • Follow application process for either first-time or root regrowth application
  • Leave formula to develop for 20-30 minutes

RINSING

  • Rinse hair under warm water until water runs clear 
  • Apply LIVE Care Conditioner and leave in for 2 minutes 
  • Rinse thoroughly, hair is left feeling soft and shiny

TOP TIPS

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided
  • Remember, if your hair’s previously coloured, this may affect results
  • Follow application process for either first-time or root regrowth application.
  • Have some cotton pads and skin toner handy just in case you do get product on your skin
  • If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage
  • LIVE Intense Colour should be applied to to dry, unwashed hair

Hair Color/Toner, oxidative dyes: Aqua (Water, Eau), Cetearyl Alcohol, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Sodium Laureth-6 Carboxylate, Sodium Myreth Sulfate, Succinic Acid, Bis-Diisopropanolamino-PG-Propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Coco-Glucoside, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Glyceryl Oleate, Ammonium Sulfate, Arginine, Lysine HCl, Ceteareth-12, Ceteareth-20, Parfum (Fragrance), Sodium Sulfite, Potassium Hydroxide, Sodium Silicate, Etidronic Acid, Ascorbic Acid, Sodium Chloride, Butyloctanol, Citric Acid, Polysorbate 20, Linalool, Toluene-2,5-Diamine Sulfate, Phenoxyethanol, Benzyl Salicylate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Methylresorcinol, Lactic Acid, Citronellol, Geraniol, Limonene, Ethyl 2,2-Dimethylhydrocinnamal, Sodium Benzoate, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCl, Resorcinol, Benzyl Alcohol, 2,4-Diaminophenoxyethanol HCl, 4-Amino-m-Cresol, Methylparaben, Ethylparaben, 4-Amino-2-Hydroxytoluene, m-Aminophenol

Conditioner, rinse off: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate || Developer: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Steartrimonium Chloride, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Etidronic Acid, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Isopropyl Alcohol, Sodium Benzoate

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